Long tail keywords are real keywords generated by real people. If you can tap into your niche, your web content and articles will attract a lot of highly relevant traffic. And according to Moz, long tail keywords make up 70 percent of searches. Long tail keywords tick all of the boxes. To summarise: as a content writer, I’m a big fan of any technique that makes content easier to read, more informative and less mechanical. We may as well start optimising for voice now, because it’s on the horizon. Think about the value of Google Now and the new Touchless Control feature on the Moto X.
Long tail phrases correlate nicely with the kinds of searches people perform using voice recognition software.Both are valid keywords for our site, but the second tells us much more about the searcher’s intentions.) (For Red Robot Media, ‘web content writers’ is okay as a keyword, but ‘technical web content writers in the UK’ is much better. They’re more valuable to us than a casual searcher volume of traffic isn’t any guarantee of a sale. We know that, if our audience finds that content, they are very likely to be interested in it. When we write long tail keywords into web content, we’re creating a piece of content for a very specific audience. These keywords are extremely focused on a niche.Longtail is much closer to the way humans naturally speak, think and write. You can weave long tail keywords into copy almost invisibly they’re unobtrusive most of the time. Long tail phrases are much, much easier to incorporate into good content.If we want to target humans, we need to write content for humans, and therefore use keywords humans use. Long tail keywords are the keywords normal people come up with using their human brain. Keyword stuffed content looks robotic and weird. There are a few really big advantages to long tail keywords, and they’re all worth knowing about: After all, capturing the maximum amount of traffic means being fairly general. When creating content, you might assume that optimising for long phrases is pointless. Wouldn’t it be better if we optimised our web content for the things people are actually searching for, even if they’re a bit more obscure? And wouldn’t it be nice to ditch those horrible malformed keywords that look totally unnatural in web content? Why Optimise For Less Common Keywords? So while a keyword like ‘shoes’ is too broad to be useful, ‘men’s shoes’ or ‘running shoes London’ might be worth optimising for, according to your SEO consultant. The aim of this optimisation is to capture the maximum number of searches for a particular topic.
Some SEO professionals concentrate on optimising content for short keyword phrases. Without keywords, there’s nothing to optimise for. If you know anything at all about SEO, you’ll know that keyword research is the foundation of everything else that comes afterwards. Keywords are the backbone of content production and optimisation. And if you’re not already using long tail keywords in your web content and articles, you should probably start right away. That’s the value of the long tail keyword.
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